Select Visual Diagrams: Why Intelligent Flow Charts, Simple Imaging, & Diagrams Are Important?

Select Visual Diagrams: Why Intelligent Flow Charts, Simple Imaging, & Diagrams Are Important?

Do you believe that Visual Communication is inborn?

As humans, we learned to communicate with pictures long before we invented words. The proof is present in the form of images in caves like these:

Words are merely a contemporary phenomenon in our evolution.

According to Thomas Erikson, the author of Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life), WORDS alone are quite ineffective in communicating our ideas. Our brain functions to translate words into visuals before processing their meaning.

Now let’s dig into one of the most important elements of effective communication, shall we?

What are Visuals?

To understand this, looking at it as a process (visualization) would all make sense. It is the art of representing information in visual forms like diagrams, images, or animations. It uses a trick to be able to identify the objects of the presentation, such as the icons, forms, graphs, and symbols, and the relationship between their ideas to aim for clarity and accuracy. This trick uses a 3-step process, which will be elaborated on as we go along.

Are diagrams simply about numerical lines and graphs?

Absolutely NOT.

Diagrams alone have been used since prehistoric times on walls of caves even before the numbers were invented.

Now they are a powerful tool for symbolic visualization techniques. They have beauty as they have forms. They tickle the curiosity as they educate. They trigger imagination towards even more informative and relative than just a text on a whiteboard.

Compare these 2 images:

A. Text form of the Butterfly Life Cycle

B. In Visual Diagram Form

Which image is more interestingly creative and comprehendible? I know your answer.

Visual Diagrams convey more information in less time.

Imagine trying to convey an organization’s management hierarchy with pure text. Or describe complex business and scientific processes with many decision points without any supporting graphics.

It sounds like a nightmare. Any reader would quickly give up.

According to the 20th-century philosopher J. L. Austin, the “performative” utterance of a sentence is identified by the three types of speech: locutionary act (utterance with a known meaning), illocutionary act (uttered with a visual intent), and perlocutionary act (to produce the two utterances). Despite the differences, they all lead to visualized information to act upon.

This is how uses performative speech using Visual Diagrams. Take a look at these examples of Visual Elements and their meanings:

Tip: is just one of those great online Visual Diagram makers which provides a white canvas editor that allows you to drag-and-drop visual elements as many as you want for your presentation and communication. But remember to choose your symbols that will be understood by most of your receivers. Keep things simple and comprehendible.

What does this mean to you as a Professional Presenter?

As a business or science and education presenter, using slides of visual diagrams helps you connect with your audience—in general terms—to make each of the processes and retain information better. This means, and only means, that your goal to educate, inspire, and encourage is a bullseye hit. What’s better than that?

It is not enough to use slides, by the way. You need to use them the right way, because, as you know now, the effective processing of information happens only when there is a clear link between what is being said and what is being shown. Create a strong relationship between the objects and the idea in your presentation. In other words, the content on slides needs to be well-coordinated with what is being said.

Consider TIME. The world is drowning in information. There is simply not enough time to read long slabs of text.

Imagine this in paragraphs and sentences when you can simply show it in Visual Diagrams:

Example Theme: How to Make a Visual Diagram on a White Canvas

Take Away

Creating intelligent and expressive visuals is possible when the presenter has ample options of elements, such as charts, forms, graphs, and symbols, to use to convey clear and accurate information. Imagine the kind of impact you can make on your audience when you can explain your ideas with simple visual diagrams on a whiteboard, flipchart, blog, or booklet. Your presentations will never be the same again!

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