I n t e r n a t i o n a l
B u s i n e s s
Germany, 2014: Princess Lean Banias launched her career in Europe in International Business – majoring in PR and Online Marketing– through a path of a prominent German family automotive business of 170 years.
She solely managed the E-Commerce for Original Equipment Manufacturer (OEM) automotive spare parts’ United Kingdom (UK) dealership branch, targeting B2B and B2C partnership contracts by H. Hoevel Kraftfahrzeuge GmbH: a bombproof trade of one of the first-of-its-own distinctive online business structures.
E-COMMERCE ROADMAP: Branding | Web Design | Graphical User Interface – UI | Full Stack Dev’t Collaboration
2014: Structured and designed the official branding of minimum 40 online automotive car brands with individual online shops for Online-Teile.com and Online-Parts.co.uk
2015: Redesigned each same shop and its branding requirements from icon development to editorial, in line with the software transition to Modified E-Commerce Shop Software, working along with international IT developers
2016: Completed all UI development, from product image sourcing, slider creation, seasonal offers, to its maintenance in the webshops
B2B CONTRACTS ROADMAP: Business Planning, Market Research | Outbound Calling | Email Marketing | Int’l Contract MGMT
2015 – 2020: Took charge of Online-Parts.co.uk as the 50% Co-Partner and as the International Contract Director
2016 – 2019: Traveled nationally and internationally across the UK, to Russia, the US, and all over Europe for business dealings with the CEO, representatives, or partners
2017: Awarded by GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) to take part in Mexico-Germany business venture as part of the top 10 entrepreneurs to participate in FIT for Business in Mexico; the aim was to bring and take businesses here to both countries
SOCIAL MEDIA MARKETING: Paid Acquisition | Organic Content & Community MGMT | Landing Page | Copywriting
2014 to 2017: Built and Grew the first Facebook Business Pages for BMW, BMW Bike, Kia and Mitsubishi
:Online-Parts.co.uk/BMW Bikes
:Online-Parts.co.uk/BMW (client deactivated the page)
:Online-Parts.co.uk/Kia
:Online-Parts.co.uk/Mitsubishi (client deactivated the page)
2016 to 2017: Increased at least 400% Organic Growth in Two Years through SEA, backlinks, and organic content promotions
CONTENT CREATION: Photography and Video Creation | Keyword Research | SEO | Google Ads | Copywriting | Translation | Content Scheduling
2015 to 2017: Produced 2.25% Landing Page conversion rate through Facebook paid promotions of genuine spare parts and the accessories for Rybrook Warwick BMW
:Samples of Paid Ads
:Sample Boosted Post
2017: Succeeded in growing a KIA community for Brayley Kia Enfield through SMM, by Facebook
P r o j e c t H i g h l i g h t s
The Netherlands, 2020: When PLB-COMMM began its service kick-off focusing on Digital and PR Marketing as a freelance in October 2020, DTG Propulsion BV, the 35-year running experience in mechanical drive systems, engineering, and project management in the marine, military, and offshore industry business, became its first on-retainer contract client. This connection has led Ms. Banias into the lucrative open doors of the maritime world since then.
B2B CONTRACT MARKETING: Email Marketing | Customer Relation Management (CRM) | Marketing Automation | Outbound Calling Marketing
Since 2020: Has been focusing – as 60% of her role – on email marketing, which is considered as the second degree of contact with the main decision makers of the Procurement or Purchasing, Project, Naval Architect and Design, and Business Management departments next to outbound calling
Uses MS Dynamics as the main CRM tool to build in automation on recording, tagging of leads, sales, and opportunities, and emailing
COMMUNICATIONS AND PR MARKETING: Events and Fair Involvements | Int’l Connection and Contract | Documentation | Speech | Travel
Since 2021: After surpassing challenges caused by Covid, she has been active in site visitations and personal meetings as part of her PR roles
2022: Attended the biggest maritime exhibition: SMM in Hamburg, where she promptly communicated her purpose to win business for DTG Propulsion BV with internation contacts
WEBSITE DEVELOPMENT:
Since 2021: Modifying the existing website of DTG Propulsion BV through WordPress, where revisions of the content in line with Marketing have already been finalized in this direction
:Search Engine Optimization (SEO)
:More effective Branding
:More concise Copywriting
:Good practice of using the company’s actual images
SOCIAL MEDIA MARKETING:
Since 2021: Built and grew on Facebook as one of the chosen channels – side by side with LinkedIn – of the business. From zero-page likes and following to 300% growth in 3 months
P R M a r k e t i n g I n v o l v e m e n t
Part of her strongest strengths is in line with PR & Communications.
“I help establish and maintain a good public image and reputation for the companies I am part of. I use PR for these purposes: improving, building, and selling the brand and the business proactively. This happens to be 150% more direct than any other way.”
1
AUTOMECHANIKA
DE, 2014
FRANKFURT:
Built business alliances with French and Russian automotive partners
2
COMTRANS
RU, 2015
MOSCOW:
Met and greeted the car parts owners and the biggest distributors in Asia & Dubai
3
LAXIMO.RU
CZ, 2016
PRAGUE:
Signed partnerships with Laximo.ru & Fedorov.ru for car parts catalogs
4
MERCEDES-BENZ
DE, 2016
STUTTGART:
Attended events at Mercedes-Benz Museum in Stuttgart to build relationship
5
OC AUTO SHOW
US, 2016
CALIFORNIA:
Visited the car dealerships for the plan of hitting the US market about the E-Commerce
6
NISSAN
UK, 2017
MAIDENHEAD:
Met the business partners and the prospect future partners around the target cities
7
BMW
DE, 2017
MUNICH:
Visited and made agreements with the factory’s lead at the BMW Service Niederlassung
8
GIZ.DE
DE, 2017
BERLIN:
Represented Elen XXI, partner company at that time of HHKG as the Marketing Director
9
FIT FOR BIZ
MX, 2017
MEXICO CITY:
Won an opportunity to represent Germany and the company to win partnerships thereat
10
AUTO & IT
IN, 2018
GUJARAT:
Built a strong partnership with an IT company to support HHKG’s E-Commerce business
11
SUDMOTORI
IT, 2018
LE MARCHE:
Assigned a partner to manage the Italian market in line with HHKG’s E-Commerce business
12
SMM
DE, 2022
HAMBURG:
Represented DTG Propulsion as the Global Commercial Manager for international ties
What has been in 2023?
“Traveling across borders. International contracts: accomplished. Digital Marketing Management: heightened. However, as a Fractional CMO, nothing is written in stone. One day, I am a consultant, and the next day, I am tied to being a media producer. Sometimes, Social Media marketing is a must; the other day, I need to be a company’s corporate representative.
I do what one business needs to succeed. That success is mine, too.”
