What is a fractional CMO? A fractional CMO is a marketing professional who works with businesses for a fixed number of hours per month. They dedicate a fraction of the time that a regular CMO would spend on the company, and they receive a fraction of the pay. In simple terms, they work a few…
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Do you believe that Visual Communication is inborn? As humans, we learned to communicate with pictures long before we invented words. The proof is present in the form of images in caves like these: Words are merely a contemporary phenomenon in our evolution. According to Thomas Erikson, the author of Surrounded by Idiots: The Four Types of…
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“I would not put a thief in my mouth to steal my brains.”― William Shakespeare, Othello Imagine this: while you’re famished (because your microwave hardened your last craved-for croissant) and delirious for reasons of lack of sleep and shower bliss, you spent days and nightly hours pouring your brains into your contents that you brilliantly caressed with words so convincing,…
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